Thursday, September 30, 2010

Adidas Brand Experience: NZ

I love Rugby and whilst the All Black's might not be my favorite team, I thoroughly enjoyed checking out this video and the fantastic experience they delivered for a school in rural New Zealand.  Richie McCaw is a great role model for young rugby players - check out the clip.


http://www.youtube.com/watch?v=OrzcMagsWUM


  

Thursday, September 2, 2010

KLM Activation

Sometimes the simplest activation ideas are the ones that generate the most cut-through and engagement... this activation really does bring the brand to life in a new and unique way.  Well done KLM!


http://www.youtube.com/watch_popup?v=6NPF0A_vGC4