Can Design Create a Brand Experience?

Of course it can...great design builds the emotional connection and relevance that a consumer feels they have with a brand or product - and that is a strong influencer on purchase.  Check out the latest plane designs from Kulula-Air.com out of South Africa.  

The body of the plane contains a big “Flying 101”  Logo which is the theme of their brand campaign.  The rest of the plane is covered with details about the plane parts including arrows pointing to the aircraft’s registration, the black box and the “Loo (or mile-high initiation chamber).”

The copywriting is clever and fun highlighting the airline's approach to their business and the way they treat their consumers.